Kenya Tire Market Share, Size & Competitive Landscape Report 2030
Kenya Tire Market Size & Insights
The Kenya Tire Market size is valued at around USD 376 million in 2024 and is estimated to grow at a CAGR of around 5.7% during the forecast period, i.e., 2025-30.
The Kenya Tire Market is significantly growing due to several growth factors, including the rapidly growing gaming industry, the rising demand for electronic devices, including TVs, smartphones, monitors, wearables, etc., the infrastructural development & expansion of production facilities, and the integration of artificial intelligence in Kenya Tire.
What are the Key DROs in the Kenya Tire Market?
Population Growth & Rise in Purchasing Power – Growth in the population and rise in the purchasing power of the consumer plays a very significant role in driving the tire industry towards growth and development. The growing middle-class population has increased the demand for cars, which ultimately fuels the growth of the Kenya Tire Market. In a recent population report of 2024, Kenya reached up to 55 million approx. And is expected to reach 65 million by 2030, making more people look for mobility solutions increasing the number of vehicles, and more the production of tires. As development takes place people tend to shift to urban areas which has seen a rapid growth in vehicle density correlating it with an increase in vehicle service which also requires changing tires due to increased traffic and vehicle congestion as per usage from time to time boosting the industry even further.
What are the Key Segments in the Kenya Tire Market?
The Kenya Tire is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:
-By Tire Type
Radial-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Bias-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
-By Sales Channel
Online-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Direct Sales-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Multi Brand Stores-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Exclusive Outlets-Market Size & Forecast 2020-2030F, Units Sold (Thousands)
-By Price Category
Budget-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
Economy-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
Premium-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
-By Season
Summer-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
All Season-Market Size & Forecast 2020-2030F, Unit Sold (Thousand)
-By Tire Size
Tire Size 1 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Tire Size 2 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Tire Size 3 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Tire Size 4 -Market Size & Forecast 2020-2030F, Units Sold (Thousands)
Tire Size 5- Market Size & Forecast 2020-2030F, Units Sold (Thousands)
-By Vehicle Type
Passenger Car
Light Commercial Vehicle
Medium and Heavy Commercial Vehicle
Off-Road Vehicle
Two- Wheeler
The Kenyan Tire Industry segmented by vehicle type shows that Passenger Car has the highest market share in both Value and Volume.
-By Demand Type
OEM
Aftermarket
The aftermarket demand type segment holds as much as 60-65% market share and therefore is the most dominant type of the tire industry in Kenya.
Who are the Key Players in Kenya Tire Market?
Michelin Kenya Sdn Bhd
Giti Tire Pte. Ltd.
MRF
Pirelli & C.S.p.a
Goodyear Tire & Rubber Industries
Sumitomo Rubber Industries, Ltd.
Maxxis Tires Kenya
Kumho Tyre
Apollo Tyres Ltd.
Bridgestone Middle East & Africa FZE
Others
Kenya Tire Industry Recent Developments
June 2023: Bridgestone launched Bridgestone Dueler AT002 specifically for local roads and includes high performance and all-terrain to cater to the Kenyan market.
Key pillars of the research methodology include:
Scope & Research Design – Clearly defined objectives with tailored qualitative and quantitative methods, backed by precise timelines and budgets.
Sample Selection & Data Collection – Representative samples achieved through proven techniques like random and stratified sampling, supported by reliable tools such as surveys, interviews, and observations.
Data Analysis & Validation – Rigorous cleaning, advanced statistical modeling, and thematic analysis ensure accuracy, reliability, and minimal bias.
Forecasting & Finalization – Predictive modeling and time-series analysis anticipate future market behaviors, presented through insightful reports with charts, graphs, and strategic recommendations.
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Why This MarkNtel Advisors Research Report:
In-depth Market Analysis: Understand trends and dynamics shaping growth.
Segmented Insights: Target specific segments for focused strategies.
Geographical Performance: Assess market opportunities by geographic area.
Emerging Technologies: Discover advancements like AI integration.
Risk Identification: Pinpoint challenges to inform strategic planning.
Future Forecasts: Prepare for market changes with actionable projections.
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